LaLiga to Revolutionize Their Global Digital Strategy and Reinvent the Viewing Experience for Fans Through WSC Sports Technology

WSC Sports is proud to announce an agreement with LaLiga, the legendary Spanish football league, to innovate the league’s global digital strategy with automatically created and distributed real-time video highlights of all first and second division matches during the 2022/23 football season.

Utilizing advanced AI and Machine Learning technologies, the WSC Sports platform analyzes live sports broadcasts, identifies each and every event that occurs in a game, and in real-time creates and publishes customized videos. Each video comes complete with graphical and contextual elements added for branding and sponsorship opportunities. This enables LaLiga to maximize the use of their content, creating new revenue streams and a personalized fan experience on every platform for every type of fan.

This game-changing way to create real-time highlights at speed and scale will be used by LaLiga across all their digital properties (website, app, social media) for all first and second division matches during the 2022/23 season, around 800 games. Content created via the WSC Sports platform will also be distributed to LaLiga teams, so all fans across the league can enjoy the same viewing experience regardless of the team they support.

To read more about how LaLiga will be using the WSC Sports platform, click here.