LPGA Announces Cutting-Edge Partnership With WSC Sports Aiming To Grow Fan Base To New Heights
The Ladies Professional Golf Organization Is Now Able To Provide Its Fans With Highlights In Real Time
The Ladies Professional Golf Association (LPGA) and WSC Sports, the global leader in artificial intelligence (AI)-driven sports video technology, today jointly announced a partnership introducing dynamic innovation to the way in which the women’s golf organization connects with its fans.
The two entities first began working together in August on a two-tournament pilot before signing a 3.5-year engagement on October 1, 2020. WSC Sports’ technology gives superpowers to video editors by using AI to automatically analyze live sports broadcasts, identify each and every event that occurs and then create customized short-form video content that can be published on any digital destination. The LPGA will utilize the technology to provide golf fans with automated, real-time highlights via social media channels, the LPGA website lpga.com, the LPGA app and across OTT channels.
By delivering this new fan experience and increasing the level of engagement across multiple proprietary digital channels, the LPGA will be able to cultivate new sponsors and help add to the offerings available to existing partners.
“Golf offers so many exciting moments for its fans, making it one of the most highlight-oriented sports in the world,” David Gavant, Business Development at WSC Sports said.
“This partnership revolutionizes the LPGA’s workflow, as the WSC Sports platform provides them with the ability to create content as it happens and then delivers it to numerous distribution points in mere seconds after actions take place on the course.”
The LPGA has long prioritized innovation, particularly as it pertains to international fan engagement, as players across its three tours represent more than 50 countries. With this partnership, the LPGA not only hopes to deliver a more engaging product to its current fanbase but also feels the WSC Sports technology has a demonstrated ability to engage and cultivate new fans for the sport.
“Our pilot program this past summer underscored the value of WSC Sports’ technology in helping to engage our great fans and double down on our desire to drive new interest in the LPGA,” Brian Carroll, LPGA SVP, Global Media Distribution, said.
“Our sport continues to prioritize digital innovation, using our proprietary channels to help grow our sport. WSC Sports is the ideal partner to help us jointly pursue that initiative.”
About WSC Sports
WSC Sports’ platform generates personalized sports videos for every digital platform and every sports fan — automatically and in real-time. Currently being used by leading media rights owners such as NBA, ESPN, YouTubeTV, JLeague, FIBA, One Championship, Discovery, Bleacher Report, and many others, WSC Sports’ platform utilizes advanced AI and Machine Learning technologies to analyze live sports broadcasts, identify each and every event that occurs in the game, create customized short-form video content and publish to any digital destination. This enables partners to instantly generate and distribute professionally edited personalized clips and videos on a large scale, to engage audiences and maximize video monetization opportunities.
About the LPGA
The LPGA is the world’s leading professional golf organization for women. Founded in 1950 and headquartered in Daytona Beach, Fla., the association celebrates a diverse and storied membership with more than 2,300 Members representing more than 30 countries. With a vision to inspire, empower, educate and entertain by showcasing the very best of women’s golf, LPGA Tour Professionals compete across the globe, while the Symetra Tour, the official development and qualifying tour of the LPGA, consistently produces a pipeline of talent ready for the world stage. Additionally, LPGA Professionals directly impact the game through teaching, coaching and management.
The LPGA demonstrates its dedication to the development of the game through The LPGA Foundation. Since 1991, this charitable organization has been committed to empowering and supporting girls and women through developmental, humanitarian and golf community initiatives, including LPGA*USGA Girls Golf, the LPGA Women’s Network and the LPGA Amateur Golf Association.
