Setanta Sports and WSC Sports Partner to Bring Personalised AI-Driven Highlights to Sports Fans in Eurasia
Fans from 13 different countries in the Eurasia region will have an access to the personalized, real-time sports highlights on the new OTT platform — SetantaSports.com
Setanta Sports, the largest sports broadcasting company in the Eurasia region, announced that it has partnered with WSC Sports, the global leader in AI sports video technology, to bring automated highlights to its new OTT platform SetantaSports.com, serving sports fans in 13 countries across Eurasia.
For the first time ever, fans from Armenia, Azerbaijan, Belarus, Estonia, Kazakhstan, Kyrgyzstan, Latvia, Lithuania, Moldova, Tajikistan, Turkmenistan, Uzbekistan and Georgia will have access to real-time highlights created automatically by WSC Sports, and in three languages (English, Russian, Georgian), that will help drive fan engagement and bring sports enthusiasts closer to the teams they love and expose them to more sports in general.
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About WSC Sports
WSC Sports’ proprietary AI technology platform, automates the creation and distribution of highlights for over 200 leagues and broadcast partners across the globe, including — NBA, NHL, ESPN, YouTubeTV, Bundesliga, FIBA and Tencent.
Utilizing advanced AI and Machine Learning technologies, the WSC Sports platform analyzes live sports broadcasts, identifies each and every event that occurs in a game, and in real-time creates and publishes customized short-form videos. This enables sports media rights owners to maximize the use of their content, creating new revenue streams and a personalized fan experience on every platform for every type of fan.
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