Why Content Will Drive Sports Betting Growth

Sports betting has exploded over the last few years. In the US, more and more states are legalizing online betting with huge demand as seen by the $2.4billion in wagers in New York during the first five weeks live. We are also seeing numerous sportsbooks cozying up with content providers. DraftKings with SB Nation, Penn National Gaming buying Barstool and The Score and FanDuel and TVG to name a few. But how these sportsbooks end up using content will ultimately decide who wins and who loses, with content helping to drive customer stickiness and loyalty and with it, their wallets. Here are three ways content and overall user experience will power customer engagement and loyalty and ultimately decide which sportsbooks find success.

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About WSC Sports

WSC Sports automates the creation and distribution of highlights for over 200 leagues and broadcast partners across the globe, including the NBA, NHL, ESPN, YouTubeTV, Bundesliga, Italian Football Federation (FIGC), and DAZN.

Utilizing advanced AI and Machine Learning technologies the WSC Sports proprietary platform analyzes live sports broadcasts, identifies each and every event that occurs in a game, and in real-time creates and publishes customized short-form videos. This enables sports media rights owners to maximize the use of their content, creating new revenue streams and a personalized fan experience on every platform for every type of fan.

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