Overcome Client & Sales Objections Without Conflict

Women Techmakers Algiers
WTM Algiers Blog
Published in
3 min readMay 11, 2022


Sales objections are part of the job when working in the sales industry. The reality is that no matter how amazing your product or service is, there will always be someone who doesn’t want to purchase it. For salespeople, this can make work stressful and even lead to increased conflict with clients and prospects. Don’t let this happen to you; learn how to overcome client and sales objections without conflict by implementing these tips into your business strategy today!

The cost of not asking questions

Every interaction with a client or potential customer offers an opportunity to get closer to your sale. If you’re not asking for what you want, you’re letting something precious slip away. The art of sales is about getting clients on board with what you do. If your product or service is truly a good fit for their business goals, then they’ll come around eventually — but not without a little push from you. Clients need guidance and reassurance, so speak up!

The value of asking questions.

We like to think we know what’s best for our customers. But more often than not, there’s a good chance we don’t have their best interests at heart. Asking questions gives us insight into our customers — what they want, what they need, how they think — and it brings us closer to understanding them on a human level. It also helps us develop better solutions that ultimately benefit both parties.

How to ask questions about what you want.

If you ask for what you want, you’ll get it. If you don’t, then most likely, you won’t. And asking for what we want doesn’t mean always getting it (or even being successful), but people rarely say no to a question; asking creates engagement, opens communication, and builds relationships — and over time it will lead to more yeses. So make sure to do it! Here are some ways to ask questions: The What if? Question: What if I were to…? What if I did…? This is an open-ended question that allows your client or prospect to answer in any way they choose. It can be used as a way of simply exploring an idea or solution with them, or as a way of putting forth an alternative proposal.

Answering objections with objections.

When a client or customer says no to your product or service, they’re not always saying that you can’t be of help. Most often, when someone responds with an objection, it means that they’re interested but are just trying to find a way to buy from you. It may sound counterintuitive, but it pays to ask questions that encourage objections when you sell.

Perfecting your objection handling skills

To improve your objection handling skills, you need to know what objections are. In general, an objection is a reply to any form of persuasive message that says no to what you’re saying. This could be in person or online, it could be expressed directly or indirectly. An objection is nothing more than a statement that says. I don’t want to do X right now; I don’t believe Y, or I think Z isn’t possible.

Advanced objection handling strategies

As a salesperson, it’s your job to overcome objections and keep your clients on board. But when your client objects, don’t just accept it: get more information about why they think that way. When you identify their concerns, you can tailor your pitch to overcome those objections and close the deal.

Here are six different types of sales objections you may hear, and how to handle them, enjoy reading.