We share a pretty serious amount of stuff with each other on a weekly basis. Stuff we like, stuff that inspires us, stuff that makes us laugh, stuff we wish we made, stuff we should read, stuff we should listen to, stuff we should watch…STUFF.
This weekly post rounds up all the stuff we’ve shared with each other over the last seven days and gives it to you because, well, it’s always nice to spread the wealth. WTVS it is.
Vimeo Looks Back at the Best Videos of the Year
Why we shared it:
We look forward to Vimeo’s annual awards every year. This year highlights some videos from Nike, Breast Cancer Now, and Apple. Embedded above is one of our favorites and the winner for the brand vision category from The New York Times.
Kick the Door Down With Your Brand Manifesto
Why we shared this:
We talk about brand manifestos A LOT (even working on one of our own for WTVS.). This article breaks down the importance of an internal and external brand manifesto, describing it as:“If a vision and mission steer your organization in the right direction, a brand manifesto is the incandescent energy source propelling you forward. It’s inspired, creative, motivating, an appeal to pathos. It infuses the emotional ‘why?’ into a brand. Why do you matter? Why should we care?” We couldn’t have said it better ourselves.
MailChimp’s All In a Day’s Work
Why we shared this:
Three of our absolute favorites (Mailchimp, It’s Nice That, and Buck) teamed up to create this awesome animated video series that takes a unique look at the ups and downs of life as a small-business owner. We love how this series sheds a spotlight on Mailchimp’s users and leaves the feeling that they really “get” their audience. LOVE! Be sure to check out the whole series by clicking the title above.
Burger King Rebrand
Why we shared it:
Okay, we’re a little late to the game in sharing this one in our weekly post but couldn’t leave it out because it’s so, so good. We love how this re-brand feels retro yet super modern at the same time and leaves no stone left unturned — from the font created after the shapes of BK’s food, the unapologetic colors, and the update to employee uniforms — this re-brand is a big win.
We Finally Changed The Name — Wix
Why we shared it:
This is a damn good video. It’s funny, honest, and the perfect way to be a little self-deprecating while re-launching a product with a new name. The scripting and VO on this video nails the story and the visuals are simple but effective.
Weizmann Institute’s Infographic Website
Why we shared it:
We love interactive content and this piece does not disappoint. This interactive infographic takes a complex topic and explains it beautifully with minimal words and a simple design. We can see brands using this format to tackle important content themes in a way that’s more engaging than a static infographic or PDF guide.
Spotify’s New Design Principles
Why we shared it:
This post really focuses on the “why” behind Spotify’s new design principles. We like reading about the process they went through to decide on their three principles (relevant, human, and unified) and then what each of those three principles mean on a practical level. They also mention in the post how these three principals now guide all of them in feedback and critiques of other team members’ work, which is a hugely important outcome of this process.
See ya next time!
