#59: Sample Chief Social

Published in
3 min readDec 6, 2023


Show and Tell was this time last year. If you couldn’t make it, check out wuruwuru.com/showandtell.

This year it was Sample Chief Social.

Sample Chief is a collective that researches and promotes African music history on Instagram, TikTok and Twitter. They also regularly host events in London, Toronto and Montreal.

We partnered with Sample Chief to produce their first event in Lagos. As part of the event, we also presented an exhibition of 8 Nigerian funk vinyl records published between the 70s and 90s.

We did some research into the history of the covers to discover the artists and designers who created this golden era of Nigerian music.

Read here: albumcoverbank.com/funk

Hanky Panky is now on YouTube!

YouTube Studio

My favorite comment so far is this one.

Throughout the making of the film, I never considered how bad the traffic looked in the final shot. 😭 💀

Feel Good is also live!

I really enjoyed publishing the stories on the weekend, and in a sense it felt like an internet performance.


Over 6k people have visited so far. Twitter has been the biggest source of traffic, with majority of readers from Nigeria.

Although the Feel Good website is done, we’re kind of just starting.

On one hand, the stories are now free to read online. Our goal there is to reach every country and get up to 50k readers.

On the other hand, the plan is to recoup production costs by selling a limited edition physical book. We’re also making t-shirts, crop tops and stickers to crowdfund production of the book.