Ad: Saudi Women in (Ford’s Drivers Seat)

I collect the best communication on corporate citizenship. These communication pieces — ads, videos, memes — represent how society is changing and how the roles companies play in society are evolving.

This week, Saudi Arabia became the last country on the planet to allow women to drive. With this move, millions of women will benefit. And car companies were able to capitalize on this emotional moment too, as they should.

Check out Ford’s brilliant piece. You almost have to wonder if they have had this ready to go, waiting for the day the king would give a royal decree that they were allowed to use it.