VIDEO: EMBRACE THE WILD
In this blog I track the best video communication on social and environmental cause marketing. Intended to track the best videos of the year, I often found myself blogging more about social cause marketing than sustainability or climate change videos, simply because there are more good videos on social issues than environmental ones. Those working on the latter have a lot of imitating to do from our counterparts pushing new social norms.
In exception to the norm described above, I came across this Earth Justice video, which doesn’t hold a candle to the glossy marriage equality ads put out by big brands. But it beats the heck out of other eco-comms we have seen recently.
Watch, enjoy, and maybe even join the pack.