How to measure the Instagram engagement rate?

Carlos Barge
Aug 21, 2019 · 2 min read

Calculating your engagement rate on Instagram is sometimes not so easy. Does the engagement have to include the number of times your publication has been saved beyond “likes” and comments? On the other hand, should we rather use the number of subscribers or the scope of each publication as a reference for the calculation?

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What Is A Good Engagement Rate On Instagram?

It is estimated that an Engagement rate is between 0 and 10%, so 1% is not considered a good commitment rate. Instagram is known for having higher engagement rates than any other social media network. Facebook & Twitter attract 0.5% — 1.0% overall engagement whereas Instagram has a baseline of 3%-6% engagement.

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So if you’re killing it on Instagram, you should expect an engagement rate of more than 6% and will lead you to much bigger opportunities. And also, marketers have however clearly identified that the more the influencer has a large community, the lower his engagement rate.

Instagram Engagement Rate: How To Measure It?

It’s a simple question with sometimes complicated answers. To calculate your engagement rate, you will need to divide the number of interactions by either the number of subscribers or the scope of each publication.

The calculation is as simple as that: the more the influencer has followers, the more it will cost, regardless of whether it will get less commitment than a micro-influencer. We can never say it enough: do not confuse the audience with influence! In terms of ROI, and in many other ways, activating multiple micro-influencers is more interesting than betting on a top influencer.

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