You Don’t Own Your Data. Yet!
Every time you switch on your digital devices you leave a data trail. With every log-in into a social network, every entry into a search engine, every use of a digital map, in car sharing, holiday rentals, and web shops; you’ll leave valuable data points. People create millions of such social data points every minute and billions every day. Data corporations collect social data about behavior, movements, interests, relationships, moods, politics, places, people and products. Social data by know is embedded in our homes, cars, workplaces, and lifestyles.
Surprisingly most of it is shared knowingly and willingly — think about your last Facebook like or your last Google map search. After all, the use of this data enables digital applications that we all want, like and enjoy. We pay all those services with the data we leave. The brilliant computer scientist and philosopher Jaron Lanier put it into in his book “Who owns the future” into simple words:
”We want free online experiences so badly that we are happy not to be paid for the information that comes from us now or ever.”1
We are all forced into an unfair contract with a few big digital corporations, that own it all. And therefore hold all the power that comes with information. Our information. And they keep 100% of the profits generated by this power.
This is not a new insight. But as social information grows more and more valuable and mighty powerful, it forces us to ask the big questions. Here comes the challenge: If data is so valuable, are you willing to give it up for free? What’s the value of your online experience? What price are you willing to pay for a given service? Are you willing to give up your social data to a few big corporations in return for a service? Are you willing to give up control? What about transparency? Are you willing to give up access to your own data? The right to blur, edit, change your data? Are you truly willing to give up ownership of your social data?
It was these questions that motivated the creation of wysker. We want to hand over control to the user. If you create data, you should be able to withhold it. Own it. And last but not least sell it.
wysker creates a shopping experience and highly valuable data sets. But what’s unique, is the facts that it is firmly based on a few principles that tackle the questions above. We believe in transparency. Each user has the right to know his data trail, how it is used, and what to expect from it. We believe in data symmetry, which means we grant each user access to the data. We believe in the right to act upon data — to change, modify, delete, blur, edit. And we believe in the right to sell and profit from your data.
The wys Token and data storage in the blockchain enable us to make these principles a reality for you. You will truly own your data. Our future is in the hands of users, wys Token ICOs, and true data democracy. This is a radical step for our business — but we believe. To put it in the words of former Amazon Chief scientist Andreas Weigend: “Our lives should not be driven by data. They should be empowered by it.”
1. Lanier, Jaron. Who Owns the Future? Penguin Books, 2014.
2. Weigend, Andreas S. Data for the People: How to Make Our Post-Privacy Economy Work for You. Basic Books, 2017.