By : Arnaud Baraer, Senior Associate — Germany
Whatever the size of your business, understanding your customers’ needs and building revenue-generating products faster should be more simple and efficient. That’s why we are investing in airfocus, the maker of a product management platform already used by more than 700 businesses around the world.
Product teams are suffering. How big a deal is this?
airfocus, the world’s first modular product management platform, is addressing a giant market, made of millions of product teams undergoing a pain worse than you expected.
Did you know that:
- More than 30% of product teams lack a process for capturing customers’ feedback and 90% fail in capturing all feedback?
- 50% of product teams struggle to effectively prioritize and do not feel their roadmap reflects customer needs or strategy?
Like airfocus’ founders, we believe that product strategy practices are broken. A large chunk of features built by product teams have limited business impact. It’s time to improve that.
Classic productivity and collaboration tools are not enough anymore
As a product manager, you want to have a record for your product development, where all parties, be developers, engineers or designers can:
1. collect user insights
2. prioritize and build effective roadmaps to ensure the product is being developed according to actual user needs
3. collaborate and track progress within the organization
Classic productivity and collaboration tools like Trello, Asana or Jira can do the work, but most product teams need a tailored solution to create customer-centric products.
All in the same place, the modular airfocus software enables them to learn about their users through feedback and data aggregation (via integrations), plan their strategy with effective roadmaps and prioritization tools and communicate those goals inside the whole organization.
airfocus is a 100% product-focused company
airfocus’ three co-founders Malte Scholz, Christian Hoffmeister and Valentin Firak called hundreds of product managers in Europe and the US to understand their needs and pain points.
They are three passionate and ambitious entrepreneurs, who wanted to build something that helped product managers to get not only more but the right stuff done. To achieve this vision, they have already gone from a team of three with an idea to a thriving startup with 20+ employees (hiring!), 700+ clients (50% in the US) and thousands of users.
The growth strategy has been essentially product-led and it is working. Big names operating in various industries, such as Shopify, Bird and The Washington Post, have already integrated airfocus in their digital-product development processes and are increasing their spend and usage. This proof of confidence is a strong signal as we are still in the early days of the company.
Bringing B2B SaaS experience
By leading this $5m round, XAnge is thrilled to add airfocus to our B2B SaaS family (Odoo, AB Tasty, 360learning, to name a few) and support them thanks to our well-oiled operating platform.
You want to experience airfocus’ product and value proposition by yourself? Check airfocus.com
