Creative Artist Spotlight: Become a Chump and Change Lives

Xaviea Brown
Xaviea J. Brown
Published in
2 min readApr 20, 2016
Jordan the Chump himself, wearing ChumpChangeAtl.
Model wearing ChumpChangeAtl.

1. What is ChumpChangeAtl?

ChumpChangeAtl is a street wear brand based out of Atlanta launched in 2011, my sophomore year of high school.

2. What inspired you to start your brand and who is it marketed towards?

Iv’e always been fond of fashion so I guess you can say that’s what inspired me for the most part. My main market is young adults 15–30 but the brand is for whoever wants to wear it.

3. Explain your thought process on coming up with the designs for your products.

When it comes to making new designs it always starts with a pencil and a sketch pad. Sometimes the ideas just come at a random time but I like it. The ideas even surprise me at times.

4. What should we expect from you in the future?

Expect more videos, look books, release parties, and exclusive material. The biggest goal for this year is to build up the brands presence on a wider scale.

5. How can people stay updated with ChumpChangeAtl?

To stay undated you can follow @ChumpChangeAtl & @JordanTheChump on Instagram and @ChumpChange_ATL on Twitter.

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