XBorg and Ninjas in Pyjamas: Revolutionising Digital Fan Experiences Together

Connor Kirsten
Published in
3 min readJan 23, 2024


We are proud to announce that we have partnered with Ninjas in Pyjamas to create the ultimate player and fan experience for their loyal supporters.

XBorg and Ninjas in Pyjamas announce their partnership

As a Web3 technology company, we’ve been committed to empowering players and fans since day 1, and have strived to champion this mantra in everything that we do. This has helped us to build player-centric products and use Web3 technology to find innovative ways to push the boundaries for player ownership, decision-making and involvement.

As one of the leading esports organisations in the world since the year 2000, Ninjas in Pyjamas has pioneered the esports scene. By competing across multiple titles at the highest level, Ninjas in Pyjamas have not only won 57 championships and our hearts, but they have also helped grow esports into the global industry it is today.

Their player-first values align with our mission to empower players and thus we’ve combined their rich esports history and experience with our innovative Web3-enabled technology to build a Ninjas in Pyjamas application that revolutionises the digital experiences of NIP fans worldwide. Later this week, Ninjas in Pyjamas will release the website for their app, where fans can sign up for the waitlist. 87 NIP superfans will be selected and granted early access to the app shortly after.

The Ninjas in Pyjamas app will allow users to create and customise their digital identity via a gamified avatar and digital collectable system. This will allow them to connect with fellow Ninjas in Pyjamas supporters and experience new ways to support their favourite Ninjas in Pyjamas teams. There will also be many rewards and prizes to be won for fans who compete in gaming events, support NIP on socials and complete the toughest of challenges. The Ninjas in Pyjamas app will be their fan hub, their home and the #1 place to be for NIP fans worldwide.

“We’re proud to announce our partnership with XBorg. As leaders in the Web3 industry, they are pushing the boundaries of technology to empower players and bring fans and organisations closer together,” said Ninjas in Pyjamas Founder and Co-CEO, Hicham Chahine. “We can’t wait to reveal the Ninjas in Pyjamas app to our fanbase. We’ve been hard at work to create new and immersive digital experiences for them that take the NIP fan experience to the next level.”

“We’re delighted to be working with such an iconic gaming brand as Ninjas in Pyjamas. The bond that their organisation has with their fans is truly special. We’re looking forward to strengthening this bond and empowering their fanbase through the use of our technology and applications,” says Louis Regis, Founder and CEO of XBorg. “This partnership is yet another showcase that Ninjas in Pyjamas strive to be at the forefront of innovation and will go the extra mile to bring about new and exciting experiences for their fans.”

Join us tomorrow on X with Ninjas in Pyjamas to discuss our partnership, their app and our plans together.

About XBorg

XBorg is a Web3 technology company, building a gaming credential infrastructure and an ecosystem of next-gen applications. XBorg is onboarding millions of players into Web3, with the world’s largest esports teams, brands and gaming communities, and empowering them to create and utilise their player identity.

About Ninjas in Pyjamas

Born in 2000 in Stockholm Sweden, Ninjas in Pyjamas (NIP) is a pioneering organization within professional esports. The legends earned their stripes by competing at the very top level across almost a dozen game titles, taking home more than twice as many championship trophies. As the largest esports company in the world, NIP is growing the gaming culture by bringing it to a global community.

This is our time | Ninjas in Pyjamas (VIDEO)