Identity and XDC Foundation
Providing Brand Guidance and Resources
Brand identity has held significance for the XDC Network since its earliest days. However, for XDC Foundation, network brand identity will be at the forefront and be a renewed focus. Through its mission to steward the advancement of the XDC ecosystem, XDC Foundation has released an updated logo and brand identity for the XDC Network. These wordmarks and icons are offered to the community in order to help designate and promote the XDC Network as a blockchain technology solution for enterprise and global ecosystem participants.
A brand that honors the vision of co-founders, Atul Khekade and Ritesh Kakkad, it is both bold and smart, yet graceful. The design remains instantly identifiable as XDC and will continue the legacy brand as it penetrates existing markets, such as the trade finance industry. The vision is to empower this mark to distinguish itself as a representation of the XDC Network throughout new and growing markets.
The primary logo (with a short history of its naming convention):
XDC derives from XinFin Digital Contract which is based on XinFin’s nomenclature, eXchange inFinite.
- The X in XDC is naturally prominent in the logo.
- The DC combination resembles the links, or the hash, of the blockchain.
- Integral to the design, the D is both an arrow that refers back to the X, as well as a projection of the X as it expands into adoption.
XDC Foundation’s logo builds on the primary XDC logo. The FOUNDATION belongs at the base of XDC. The base arrow sits at the feet of the “X” and acts as both a fulcrum and baseline for the brand. The arrow pointing up conveys the primary message of support, as XDC Foundation champions the XDC Network.
Like the network itself, the XDC Network logo is carefully crafted to represent the network community and accommodate those who want to build on the network. It emphasizes simplicity, security, and approachability.
Alternative Lockups:
Additional brand marks leverage the versatility of the primary XDC logo and include styles that promote migrating to and building on XDC Network.
XDC remains prominent. The BUILD IT ON placement on top with the arrow pointing down to the X represents the easy access to the XDC Network and the support it provides as a Layer 1 for blockchain-based projects.
Migrating to the XDC Network should also be simple, and that is represented here with an easy approach from the left, as if a door has been opened.
XDC Foundation created these logos with the vision for an enduring brand identity — one that is versatile and recognizable in the fast-growing blockchain industry and throughout more mainstream markets. They are nimble and structured for use in opportunities as they arise.
The brand assets will soon be available to anyone affiliated with XDC Foundation or the XDC Network.
