Educating New Xend Finance Savers On Cryptocurrency, Stablecoins, DeFi, And More

Kevin Leu
Xend Finance
Published in
3 min readApr 27, 2021

We’re excited to announce a business partnership with Earnathon that will implement a large part of our education and onboarding process to potential new users. One of our core missions is bringing stable cryptocurrency saving and DeFi interest opportunities to underserved regions, where many people have never interacted with blockchain, cryptocurrency, or DeFi. Even though Africa has some of the most active cryptocurrency investors, there are also more than 350 million people that are unbanked. This presents a huge opportunity and also a huge potential issue as we must educate users on what using Xend Finance means to them.

The goal of Earnathon is to spread awareness and educate one billion people by 2050 on blockchain and cryptocurrency, helping people with financial resources and to apply the knowledge gained by earning while learning. With over 400k users on the Earnathon platform, this partnership will allow us to bring simple, yet highly educational content on what Decentralized Finance is, how it works, and how anyone can plug into our tools and platform to access these opportunities.

“Xend Finance is doing amazing things in the DeFi space, especially on how its platform is empowering people to save and earn interest,” said Tony Emeka, CEO of Earnathon. “As financial institutions globally are offering less and unattractive interests on savings, this partnership will allow us and the Earnathon community to learn more about DeFi innovation and how it is shaping the world.”

“Partnering with Earnathon will enable Xend Finance to create easy-to-understand educational content in over nine languages to enable faster adoption of DeFi in the traditional financial space,” said Ugochukwu Aronu, CEO of Xend Finance. “Bringing the non-crypto-savvy audience into DeFi will be infinitely easier as they learn and earn through Earnathon. We are excited to be partnering with another African project as we strengthen and grow the African blockchain ecosystem.”

About Xend Finance

Xend Finance provides the tools and platform for a decentralized financial credit union, regardless of geographic location and home country currency. Members can earn multiple levels of interests on their savings by seamlessly exchanging their crypto or fiat currency to stable cryptocurrencies and staking — the process of locking up crypto assets to earn yields — on lending platforms so members can earn compound interest on their money. The Xend Finance platform is the first decentralized finance (DeFi) credit union in the world.

About Earnathon

Earnathon is a learn and earn platform empowering people with the knowledge of blockchain and cryptocurrency as well as the financial resources to apply the acquired knowledge.

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Kevin Leu
Xend Finance

PR and Marketing Consultant. Former Head of Communications, Huobi US. Former Head of Marketing, Tubi TV. Former Head of PR, Girls in Tech.