Introducing The New Xend Finance Website — Optimized For A Better User Experience

Kevin Leu
Xend Finance
Published in
3 min readApr 26, 2021
The new Xend Finance home page

A by-product of our growing brand recognition in the blockchain and broader technology world has been our growing user base. While we have formed two real-world credit union partnerships — with more to come — we didn’t think our savings platform would take off quite so quickly. (Although that’s a good problem to have!)

To capitalize on our growing user base, it was important for us to streamline the sign-up process and user experience (UI) for those looking to save and invest in stable cryptocurrencies and access decentralized finance (DeFi). We realize that our website serves two very important missions. 1) To introduce people to Xend Finance, our token ($XEND), team, and governance, and 2) To onboard new users/savers, many of whom have never accessed cryptocurrency or DeFi before.

Choose your language and savings preferences

While we are constantly tinkering, adding, and editing — we are still a startup, after all — we always have an eye on growth. Many of the features we have added are direct results of what you have been asking in our Telegram group, including a $XEND token page, where you’ll find the real-time price, circulation, distribution, and where you can get $XEND. (To answer your question, yes, we are continuing to talk with new exchanges. 😉 Your patience is appreciated! 🙏)

The $XEND token page

We have also added a new Press page, where you can see all of media coverage from around the world. The page is a place where you can find all of our outbound media as well, including our blog, newsletter, downloadable logos, and all of our social media profiles (which you’ll now be able to find at the bottom of all our pages). If you’re ever curious as to whether a social media profile is ours, or someone claiming to be us, you can always double check by heading to our website and scrolling to the bottom.

Xend Finance social media profiles

We recently created Facebook, Instagram, and LinkedIn profiles. Please add and follow us!

There are many other tidbits you’ll find on the website, including our roadmap, our team, and our investors. We are always adding more and refining, so please let us know if there’s features and sections you’d like to see via our Telegram channel here.

Thank you for your continued support and we’ve got a lot more in store for you throughout Q2. 😉

Sincerely,
Kevin Leu
Head of Marketing, Xend Finance

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Kevin Leu
Xend Finance

PR and Marketing Consultant. Former Head of Communications, Huobi US. Former Head of Marketing, Tubi TV. Former Head of PR, Girls in Tech.