2021 Kantar BrandZ™ Most Valuable Global Brands- Chinese Brand
2021 Kantar’s BrandZ™ Top 100 Most Valuable Global Brands were released. A total of 18 brands in China have been among the top 100 brands in the world, and it has become the country with the second largest number of brands on the list for two consecutive years. According to official statistics, China’s brand value accounts for 14% of 100 most valuable brands.
The value of Chinese brands is growing rapidly. More and more export companies realize that branding will become the core of future corporate competitiveness. Chinese brands have begun to provide global consumers with higher-quality products made in China.
Cross-broder E-commerce
Compared with traditional trade links, cross-border e-commerce platforms have short circulation links and high timeliness. They can share link data and reach consumer directly. This has become the first path for “Made in China” to connect global consumers.
Cross-border e-commerce reduces the difficulty of channel construction and directly connects product power and brand power. In the e-commerce model, the Internet connects the information channels between sellers and consumers, and demand information is more easily transmitted to R&D and production. With the improvement of channel efficiency, the building of brand power will rely more on product power, allowing Chinese brands to do better.
Digitalization Leads Chinese Brands
Since the pandemic, global supply and demand have been imbalanced, and China’s supply capacity has become the key to filling the gap between overseas supply and demand. The global e-commerce trend is obvious, and the development of cross-border e-commerce ushered in new opportunities.
Facing historical opportunities and challenges o f Chinese brands going overseas, digital empowerment is the most effective means to enhance their competitiveness in overseas markets.
In 2020, Xingyun Group seized development opportunities to support Chinese brands to go overseas, and comprehensively deployed its overseas digital supply chain services. Taking the new infrastructure for circulating global consumer products as its goal, deepening its centralized digital and intelligent system, integrating its resources in the global industrial ecology, linking supply and demand along the whole industry chain for overseas services, and providing one-stop fulfillment services as well as the resources of its overseas omni-channel distribution system to overseas brands.
Relying on its basic advantages in the field of circulating cross-border consumer products, Xingyun Group is able to provide 369 fulfilment solutions for the circulation of global consumer products. Xingyun Group provides end-to-end order fulfillment services for products, overseas operations services for brands, logistics solutions ranging from the first journey to the main trunk line all the way to the last kilometer, continuously promoting cost reductions and efficiency improvements throughout its global consumer products circulation system. The business of Xingyun Group covers 72 countries and 1 region in the world, serving 70% of the global population and covering 83% of the GDP in the global market.
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Website：Xingyun Group
