How many steps will it take for a product purchased from overseas to travel across the ocean to the user?
A product purchased from overseas has to be shipped across the ocean to the user. There are steps that need to be interlinked from warehousing, cross-border payment, inter-warehouse transfers, local/cross-border logistics, customs clearance, distribution to after-sales service, the steps are interlinked. When there is a problem in any link of the supply chain, the receipt will become an uncontrollable event.
As a global consumer goods supply chain service platform, Xingyun effectively matches front-end orders with back-end goods. In short, it is committed to making global trading easier. Overseas supply chains are crucial for the global rise of Chinese brands.
Under the global pandemic, not only the global economic and trade landscape has undergone major changes, but the cross-border e-commerce industry is also constantly changing. Cross-border e-commerce will enter the best era, and brands will also usher in historic opportunities when they go overseas.
The keyword for the Xingyun Group in 2021 is globalization. In the past, Xingyun’s model has always been around the import business. Now, Xingyun is shifting from being purely an import company to developing into a globalized company. Xingyun is helping Chinese brands launch overseas business in 72 countries and 1 region around the world, and helping Chinese brands build Proudly Made in China market influence in overseas markets.
Now we see a lot of brands paying much more attention to the strength of their branding. Originally, Chinese brands didn’t pay much attention to their brand power. They focused instead on sales and price/performance ratios. The strength of a brand is not so concerned with price/performance ratios. It’s instead the users’ mind, perception, and emotional state.
Xingyun is improving the efficiency of the whole industry. We often look at whether something has value or not, we look at three aspects.
First, does it provide a certain kind of service? For instance, it makes people comfortable, happy and provides added convenience.
Secondly, it can improve efficiencies even in areas people don’t expect.
Third, it makes the whole thing more systematic.
When we talk about digitalization, what we are talking about is planning in a more systematic way.
If you want to summarize it, it’s digitalization and standardization. In every industry, you find someone doing particularly well, they will have reached a standard, despite originally having no standard and a variety of sub-standard practices. After digitalization one can also enjoy standardization.
To do this, we need to calculate how to better match goods to the individual consumer. Because the supply chain itself is an algorithm, which essentially serves as a process to co-ordinate supply and demand.
The global trade chain is being restructured, and there are unprecedented opportunities for brands to go overseas. The trade chain of cross-border e-commerce DTC (direct to consumer) brands is very different from the traditional trade chain of brands.
Under the pandemic, the reduction in travel of overseas consumers has caused a huge impact on offline retailers, thereby reducing the purchase of goods, which in turn has led to the devastating destruction of all intermediate links in the traditional export trade chain, and the global trade chain is undergoing a profound restructuring.
Xingyun Group has positioned itself as a digital supply chain service platform for consumer products. By providing global channel operations, distribution and cross-border supply chain services, Xingyun Group has created a comprehensive system of services for commodities and helps these commodities to circulate globally.
In 2020, Xingyun Group comprehensively deployed its overseas digital supply chain services. Taking the new infrastructure for circulating global consumer products as its goal, deepening its centralized digital and intelligent system, integrating its resources in the global industrial ecology, linking supply and demand along the whole industry chain for overseas services, and providing one-stop fulfillment services.
In the future, Xingyun Group will focus on industrial ecology and technological services, empowering global products, providing quick and accurate access to retail traffic, creating additional value for the industry and make global trading easier.
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Website：Xingyun Group
