The Metaverse: Society, Sports, Gaming & Human Connection
When XMANNA signed a major multi-year partnership with Inter Miami CF, it sent a message to the sports world and beyond that NFTs and NFT gaming just found another home in a new industry — and are set to revolutionize it the way they did with so many others. But before the dust could settle from this groundbreaking announcement, XMANNA shocked its community again, albeit pleasantly, by revealing that XMANNA would also feature a metaverse of its own in the form of a stadium — the first of its kind.
Lately, it seems as if the metaverse has become one of the biggest stories, if not THE biggest, in daily tech news. It is no longer uncommon to see reports of large mainstream corporations taking the plunge and investing millions of dollars into building a virtual world that allows them to connect with their customers. The metaverse is a place where individuals will have an opportunity to work, socialize, be entertained, purchase items, and even earn rewards through gamification. Some call it a digital world while others call it an alternate reality. But whatever moniker you go with, one thing we know for certain is that the metaverse is coming and in the case of XMANNA, it is ready to be a driving force in redefining how we interact with each other and the things we love.
Metaverse Impact on Gaming
When gamers around the world learned of new and emerging platforms that enabled them to earn cryptocurrency while playing, a flood of anxious players made the switch to games like Axie Infinity and The Sandbox. But this shift of focus to NFT gaming attracted more than just players. Top game developers, artists, blockchain experts, and other tech industry giants also saw the potential of this new market and quickly joined the fray. As games became more advanced, the use of virtual reality was integrated, and not long after this happened the concept of a metaverse was born.
The impact of the metaverse on play-to-earn gaming could be compared to the impact the internet had on shopping. Players were no longer just enjoying the gameplay, they were living it. Imagine venturing through a 3D world as a digital avatar and interacting with other players. This is what the metaverse provided and even now it continues to push the limits of our imagination.
Today, metaverses are a common feature in play-to-earn games. They have boosted the gameplay in such a way that players now have an elevated sense of control and freedom over their characters. As such, players are enjoying a far more immersive experience and this increased engagement is reflected in the rapidly growing NFT gaming market.
Metaverse Impact on Sports
The divide between clubs, advertisers, and their fanbase can be noted when analyzing the steeply declining numbers at live events across various sports. This comes as a result of a stale formula for fan engagement, one that has remained largely unchanged over the last few decades. It has created a demand for an innovative solution to a problem whose detrimental effects have only been compounded thanks to the COVID pandemic.
The use-cases for the metaverse in the world of sports all point to heightening the fan experience. For example, users can enter the metaverse of their favorite team’s stadium to enjoy up-close interactions with players on the pitch, or even watch games while sitting on the sidelines. Sponsors can also provide fans with the opportunity to earn rewards like VIP experiences and purchase items like jerseys of their favorite players. And while this has yet to be accomplished, we are much closer than you may think. UFC president Dana White went public recently about the world’s largest mixed martial arts organization planning to host a fight in the metaverse. He stated, “We’re looking to do a fight in the metaverse. We’ve been working on it for a while, be it a live fight, an actual fight that takes place inside the metaverse.”
The UFC and Inter Miami CF are but two of many sports entities that see the value the metaverse presents in providing new and improved fan interaction, indicating the future is bright for this marriage of sports and technology.
Metaverse and Human Connection
The pandemic has changed a lot about the way we think, speak, and move, creating a massive shift to a more digital way of life. Right now, an upgraded version of the internet is being developed and its implications for society and the way we interact with one another presents an incredible opportunity. The birth of the world wide web was the first step in connecting people around the world to make information sharing and communication easy and instantaneous. The metaverse, however, breaks down the barriers even further, opening new frontiers for individuals, brands, and corporations.
Changing the Culture
The metaverse won’t be a virtual world with random avatars aimlessly wandering throughout. People will develop friendships and even relationships with other users and like-minded individuals. Brands will need to adapt to this new form of digital communication as customers will do more than just scroll through pictures and leave comments. Instead, the metaverse allows them to interact with their favorite clothing lines and sports teams on a 3D platform. The metaverse is the next stage in digital evolution and promises to bring humanity together on many different levels.
XMANNA: Tying It All Together
The XMANNA app aims to revolutionize live sporting events with an ecosystem that features NFT gaming, competitive sports, and a metaverse. It will connect fans across the world with other fans and the clubs they love, while giving franchises and sponsors the opportunity to reconnect and reward them for their participation. But it is more than just a fan loyalty app. XMANNA is leveraging the power of blockchain technology and the metaverse to usher in a positive and necessary change in digital communication, gaming, and sports.
XMANNA takes an innovative approach to improve the overall fan experience at live stadium events. This scalable state-of-the-art app enables stadiums, clubs, and advertisers to connect with their fanbase and incentivize them to participate in games, tournaments, and various other play-to-earn features that offer rewards-based incentives. This ultimately stimulates the in-stadium economy as more fans are inclined to attend live sporting and gaming events hosted by them and ensures a healthy ROI for advertisers as state-of-the-art KPIs provide insights into important trends and behaviors.
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