Checklist Before Shooting Newsletter

Xotiv Technologies
Xotiv Technologies
Published in
2 min readMar 28, 2018

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CHECKLISTS BEFORE SHOOTING A NEWSLETTER

Everyone gets Tons of email in their inbox daily.
Now mail scenario is changed as there are many section give by mail providers.People open, delete,swap, unsubscribe mail all depending on their mood, interest and email Flavor.

Before Shooting Email/Newsletter Few thing keep in mind.

- Short and catchy Subject line (50 words max)

Subject Line is first thing which grab the attention of any user and influence them to open email. It should be good enough to generate curiosity of user.

- CTA (Call To action ) placements
CTA are very important for any newsletter and their best placement can drive user to click on it and go through it.
Integrate with social media platform, email, subscription list, contact number in the newsletter so that use can easily access to your product and service and contact you.

- Timing
You Should take Care of timing , timing is necessary because you should take care of your customer .
You cant send Newsletter midnight or early hour in the morning it will not work as that time people not use to open email.
office hour , Mid- day are best to send Newsletter that surely Drive clicks.

-Track Newsletter for best Result.

There are various tools available through which you can track metrics and stats of your emails.
You can easily track if it’s Opened,
Some of tools you can use : — Mail Chimp, Google Analytics, Zoho Mails

-proper landing page
Create a appealing landing page, it should be responsive,quick to open for all devices. Integrate landing page with Proper CTA.

- personalization
Grab attention of your customer.Treat them like an important personality.

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Xotiv Technologies
Xotiv Technologies

Xotiv Technologies offers the wide range of service that includes Artificial Intelligence,Machine Learning, Internet of Things, Data Science ,Digital Marketing.