XR Marketing
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XR Marketing

AR glasses are nice and all… but don’t forget what’s growing in the shadows

Holographic displays can increase sales by up to 600%

photo credit: This is fine meme by KC Green, with VR goggles added by Joachim Scholz

You’ve heard about smart glasses, but do you know that holographic displays can provide similar benefits much sooner? This article shines light on why hands-free, three-dimensional, and always-on displays are an important near-term marketing tech…

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Dr. Joachim Scholz

Dr. Joachim Scholz

I’m a Marketing Professor who teaches the world’s first dedicated AR Marketing courses. I reveal how brands can use AR/XR to become part of consumers’ lives.