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AR glasses are nice and all… but don’t forget what’s growing in the shadows
Holographic displays can increase sales by up to 600%
You’ve heard about smart glasses, but do you know that holographic displays can provide similar benefits much sooner? This article shines light on why hands-free, three-dimensional, and always-on displays are an important near-term marketing tech that’s much closer than the AR smart glasses everybody is dreaming about.
Don’t get me wrong: I’m super excited about the next generation of AR and XR glasses that are rumored and teased all around the interwebs. Because hands-free and consumer-facing smart glasses will catapult AR into the next stage of its development — hello AR 3.0 — and will make spatial AR experiences the new hot thing (hotter than its first heat wave during the Summer of Pokémon GO in 2016).
Holographic displays enable hands-free AR experiences that are always-on and that, most importantly, don’t require customers to activate them
The gif below shows a concept of people ‘walking’ their Pokémon as if they were real, an illusion that is reinforced by two or more Pokémon interacting with each other. On top of this, these AR characters are socially…
