Does AR advertising work?

Yes. In more ways than you might think.

AR advertising has been shown to outperform traditional digital advertising on several key metrics.

Why is this, and how can brands benefit best?

AR drives brand awareness, ad recall, and many other metrics

Meta’s Foresight group recently conducted a study which found that augmented reality “can significantly increase campaign performance”, compared to “business-as-usual (BAU) campaigns” that do not incorporate AR. The study found “with 90% confidence that campaigns combining BAU ads and AR ads outperformed BAU campaigns alone in driving awareness”. In other words: Advertisements that utilized AR created a greater lift in brand awareness than traditional Facebook ads did.

AR-supported campaigns were almost three times more effective than non-AR campaigns

What really stands out in this study are the large effect sizes: On average, AR increased the lift of brand awareness by 2 percent points, from a median of 1.1% awareness lift for traditional Facebook ads to a median of 3.1% awareness lift for AR-supported campaigns.