XR Marketing
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XR Marketing

How AR can build intimate consumer-brand relationships

Research study reveals additional potential of augmented reality for marketing

Many marketers hope that augmented reality will help them create deep and meaningful consumer-brand relationships. But is that really true? And how would this work? In this academic study, AR/XR marketing professor Dr. Joachim Scholz gets to the bottom of AR’s relationship-building potential.




Augmented reality and related technologies have kicked-off the next big transformation of marketing and branding. We explore how marketers can leverage these new technologies to create value and embed their brands at the center of consumers’ everyday lives.

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Dr. Joachim Scholz

Dr. Joachim Scholz

I’m a Marketing Professor who teaches the world’s first dedicated AR Marketing courses. I reveal how brands can use AR/XR to become part of consumers’ lives.

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