Caraa CEO Aaron Luo on Leanluxe

Aaron Luo, the Co-founder and CEO of our portfolio company Caraa, shared his views on what makes a great product-driven brand on Leanluxe.com. Trying to find an answer to his question, why startups have given up on good, old-fashioned (non-tech) product innovation, Aaron highlights in a reflective piece insightful information from his own experience when starting and developing his luxury sports accessories company.

Read more here.

(Photo credits to Under Armour and Leanluxe.com)