ELLA

XRC Ventures
XRC Ventures
Published in
1 min readJan 11, 2017

Ella is positioned to fill the void in the women’s skincare market, as a female-focused lifestyle brand. Ella provides an elevated product and brand experience, sourcing high- quality ingredients tailored to the needs and identity of women.

Jason Bravman is a co-founder of Ella, leading operations and finance. Most recently, he was a Vice President at Deutsche Bank. Jason graduated from Tufts University and has an MBA from Wharton. Jason’s favorite skincare ingredient is Moroccan sourced, eucalyptus infused shea butter.

Georgina Gooley is a co-founder of Ella, leading brand and marketing. Georgina has over 9 years experience in the advertising industry, working across consumer, retail and entertainment categories with brands like Old Spice, Cole Haan and SONY PlayStation. Originally from Australia, she knows the secret to a youthful glow is dab of SPF 30.

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XRC Ventures
XRC Ventures

Venture firm & startup accelerator investing in pre-Seed to Series A companies in retail tech, consumer goods and consumer healthtech.