The word hustle refers to a busy scene where everyone is in a hurry like during rush hour. To hustle means to push and shove your way, making use of your skills and gift of the gab to outsmart even the smartest and most cunning.
Hustlemania is an event being launched by Ducorp XTM that allows people to sell items to an audience in auction-style. The salesperson has 60 seconds to sell anything that they do not need, being a pair of shoes, a water dispenser or an old TV set, to earn units that they can use to barter for something else that interests them. HustleMania allows people to trade their items to barter for things they need or want.
The auction uses Barter Units (BUNs), a blockchain asset (first introduced in as units in a database) and introduces the element of hosts to present items on an auction if the item’s owner doesn’t want to present it. The hosts are responsible to assign a price range for the items and administer the event.
Hustlemania is also expected to be used by businesses as an engagement program. When customers do something at their stores, they can earn BUNs to be used at that store during an event. The business can list non-movers in the auction in exchange for attention from customers.
The events are broadcasted via Facebook and Youtube. People watching at home may bid on items remotely in a pick-up option.
One of the main objectives behind the show is to introduce the use of a blockchain asset and get people used to it through practice. As it is, the concept of blockchain and tokens remains much too complex for the common man to grasp. Experience, in this case, is the best teacher. Just like a lot of people learned how to use the computer more easily by playing computer games, it is believed that it will be easier to get people interested in blockchain technology, to learn the basics as they see for themselves some of the benefits to be derived from it.
The other objective is to engage users around a particular brand or business.
HustleMania will be live from XTM studios.
Get your hustle gloves on!