Leaving a legacy goes beyond being effective.
Once someone has found his truth, is communicating his truth to form communities around him, he is in the thick of the action and making things happen. He now needs to ask himself what people will remember about him, what will be his contribution that will live.
What makes a person successful? Is it his salary, the things he bought or the things he did? At the end of your life, what do you want to have achieved?
We all have our daily priorities, where our focus is. From a day to day perspective, your legacy does not matter; if you look at it through the scope of your whole life, it is of paramount importance. Someone such as Isaac Newton discovered the law of gravity left a legacy that lives long after he is no more because it influenced our lives. The same goes for the football player, Pele. People of our generation have never seen him play football, yet look at him in reverence for his exploits.
We realize the importance of a legacy at the death of someone close. It makes us sad that the rest of the world that goes about its business as if nothing happened. We want to make others aware that this person was someone remarkable who made a significant contribution.
It is impossible to leave a legacy in a field in which you have no competence, no passion, and no enthusiasm. That’s why the first step in leaving a legacy is to find your truth. Then you express this truth in a manner that you are contributing value, you get into action and not just think about it but go out and do it and learn and grow as you do.
With the internet, communication has become more than ever necessary. Even if you are absolutely brilliant in your field, but there is no trace of it on the internet, then you don’t exist in the global consciousness where people spend the majority of their time, and as a result, you will have no legacy.
That is why the idea is to document what you are doing. It is through the internet that has become the global consciousness of humanity, that people will get to know who you are, what you did, what has been your journey, what challenges you faced.
From a commercial point of view, we tell clients you have been in this business for 10, 15, 20 years, you have been doing well, but you have not been telling your story. We are here to tell the stories that matter.
Ducorp XTM; 2019.