Last week, I was there as a participant in the second edition of Hustlemania, a game show organized by our company Ducorp XTM.
Hustlemania revolves around the idea of an auction. The public is invited to participate by bringing an item of their choice and, as payment, they receive bidding units called BUNs on their phone. They are then called on stage and have a minute to present their product in front of other members of the public who will then make offers to buy the product. The person can, in turn, make offers for products brought by other participants. All transactions are carried out with BUNs.
During these two first editions, a wide range of items has been brought by participants and presented on stage, including handbags, umbrellas, glasses, smartphones, shoes, branded t-shirts, etc.
I had decided to bring a jar of spices prepared by my mom, went on stage to present my item to the public by playing on the joy of tasting homemade preparation. It generated interest from the public, and when the time for bidding came, the competition was fierce between several bidders who came forward with their offers.
When the time allotted for bidding was over, I found that the winning bid was slightly higher than I expected and I walked away with a nice sum in BUNs. This sum was directly transferred to my phone, and it gave me the possibility to make bids for other items. I decided to keep my BUNs for the star prize of the evening, which was a voucher for two people at the Tamassa Hotel.
Everyone was interested in winning this star prize, but one or two members of the public seemed to have enough BUNs to outbid the others. Some were also joining forces by contracting deals among themselves in an attempt to increase their chance of winning. Once the bidding started, I decided to test the waters by making the first proposal. Another participant immediately outbid my offer. I decided to wait for some time to see how the others were reacting; then I made a bid that was way ahead of everybody else. It created some excitement and got the others to realize that I meant business. They, however, had no idea how much BUNs I had with me. I knew some of them would wait until the last second to make a bid slightly higher than me. For that reason, I had kept some more BUNs, and in the final second, I increased on my existing proposal, and it took everyone by surprise. They had to reconsider their offer, but by then it was too late, time just ran out, and I won. It was a smart tactical victory, and I came out as the grand winner of the evening.
by Nanda Pavaday for XTM Mirror ; 2019