#autofail — BMW’s New Old Stuff & A French [protectionist]Affair and Tesla Valuations. #robertsrants

(Almost weekly) Tongue in cheek take on business, tech and brand.

by Robert Leinders-Krog

Had to be done. Focus on the automobile industry. Legacy systems trying to do new stuff. And missing the point of it not being new at all.

Fail#1: BMW is sleeping. Suddenly waking up and… falling asleep again.