(Almost weekly) tongue in cheek take on business, tech and brand. #robertsrants
2025. The year Norway will ban sales of any combustion vehicles in the country. 2030. The same applies to the United Kingdom. And of course, the car industry is up in arms because they have not figured out the technology yet to make this actually work in a sustainable and not the least, profitable, way. They have shot themselves in the foot by making cars that live A LOT longer now than only a few decades ago.
Clearly, in this scenario, Tesla is miles ahead, and at todays valuation, a few hundred billion dollars ahead of anyone else.
But none of this really matters.
Industries change, innovation will demand some sacrifices and some players are bound to loose the fight for position and customer decision. And let’s not forget that the electric car is not all green flowers and lush meadows of clean fresh air.
The real question is how we can manage city and suburban life without the car. Urbanization comes in all shapes and forms, and our cities are growing by the minute. We have to cover larger distances to and from work (if we ever go back there that is), we are more dependent on making our schedule work, and somehow, the car makes a lot of this happen. Not entirely like this little weird commercial homage on the car in Norway is trying to portray: https://vimeo.com/479581503
Nevertheless politicians and car brands are fighting about access to bus lanes, taxies and cars that are / will be banned from city traffic. Politicians believe life without cars is better for everyone, and car brands, well, obviously disagree.
What is lacking in these conversations is a holistic approach to changing our habits, fostering and scaling technology that makes it easier to chose differently, and embrace different types of mobility in different times of the day, the week or the year.
Fumbling in the darkness of politics and commercial players.
We will be fumbling around for decades if different countries create different rules, allow or prohibit different technologies, demand a different set of rules for users, carmakers, mobility suppliers and cities.
We need to create International standards, work together with the Lyfts, the Ubers, the Tiers and the Volkswagens of this world and create best practices that can be adopted, copied and embraced.
Only then, we can change the narrative, and move towards sustainable and practical solutions that can be embraced by the general public, developed and perfected.
And maybe, just maybe, for the ones that want to, we can take our old and cherished (and loud and stinky) icons out for a pleasure drive every third Sunday of every month.
See ya out there. Maybe. Once every month or so.
Disclaimer: I love anything on wheels. From electric bikes and cars to motorcycles and cars that were made 50 years ago. I just miss a good constructive dialogue.