Apply Now: Join Yala as Chief Meme Officer

Create Yala new style with your humour and creativity!

Yala
Yala
3 min readJun 14, 2024

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Are you good at making complex things simple with a meme? Do you have the comedic chops to make the world laugh while driving engagement and brand loyalty?

If so, Yala is calling your name!

We’re on the hunt for a dynamic Chief Meme Officer to lead our meme revolution!

It’s your chance to shape the Yala brand with humour, creativity and innovation.

Why We Need Memes

Memes are more than just humorous images or videos; they are cultural artifacts that express group identity and shared experiences. They create a sense of belonging through inside jokes and connect our project with the community.

Drawing from Richard Dawkins’ 1976 definition, memes are ideas, behaviors, or styles transmitted within a culture, serving as mechanisms for cultural transmission or imitation. At Yala, we harness this power to build a vibrant, engaged community.

The name Yala comes from the sacred Yala Snow Mountain in Tibet, symbolizing resilience and endurance in Bitcoin’s DeFi landscape.

The Yala team has chosen a very special character to represent Yala — Yeti, the Himalayan snow monster, shows strengths, mystery and is a guardian for the Yala brand and community.

Responsibilities

Create & Lead

As Yala’s Chief Meme Officer, you’ll be at the helm of our meme strategy, crafting content that’s funny, relatable, and often, delightfully informative.

Your responsibilities will include:

  • Develop and Oversee Meme Strategy: Create a dynamic meme strategy that resonates with Yala’s audience. Your memes will be the heartbeat of our online presence.
  • Build Online Presence: Generate engagement and create a unique personality for Yala that our audience loves and shares.
  • Lead a Creative Team: Guide a team of meme creators and social media specialists to produce high-quality, timely, and engaging memes.

Monitor & Analyze

  • Stay Ahead of Trends: Keep your finger on the pulse of social media and internet trends to ensure our content is always relevant and ahead of the curve.
  • Analyze Performance: Use analytics to gauge the success of your content and tweak strategies for maximum impact.

Collaborate & Engage

  • Collaborate: Work closely with our marketing and product teams to seamlessly integrate memes into broader promotional campaigns.
  • Engage: Foster a positive brand image by engaging with the online community and encouraging user-generated content.

Are you the ideal candidate?

Proven Experience

A portfolio that showcases your viral meme creations.

Social Media Savvy

Strong understanding of social media platforms and analytics tools.

Leadership Abilities

Excellent communication and leadership skills.

Creative Mindset

A knack for humour and innovation, thriving in a fast-paced, collaborative environment.

What You Get

Joining Yala as our Chief Meme Officer comes with a host of perks:

Competitive Salary and Bonuses

We value your talent and offer a competitive salary along with performance bonuses.

Flexible Working Hours and Remote Options

Enjoy the freedom to work where and when you’re most creative.

Shape the Voice of a Leading Meme Platform

Have a significant impact on the digital landscape.

Creative Freedom

Pursue personal projects with our support.

How to Apply?

  1. Create a meme on:
  • Yeti
  • Yala stablecoin $YU
  • Unlock Bitcoin liquidity

2. Post it on Twitter using #YalaTopMemes and @yalaorg.

If you’re ready to lead Yala’s meme movement, we want to hear from you!

Send your CV now to media@yala.org with your tweet link to apply. Let’s create the next viral sensation together.

About Yala

Yala connects Bitcoin liquidity with a meta yield stablecoin. Designed as both a potent asset and a liquidity enhancer, the stablecoin, YU, operates across various ecosystems, increasing efficiency without the need for bridges or relocating the underlying Bitcoin. Yala empowers Bitcoin holders and ecosystem participants with expanded utility, all while maintaining the security of Bitcoin’s infrastructure.

Website | Twitter | Telegram | Discord | Medium | Docs

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Yala
Yala

Connecting Bitcoin liquidity with a meta yield stablecoin.