Design Diary — Target Self-Checkout Registers 2
What is your normal registration logistic through self-checkout?
The location:
The self-checkout in the Target, Austin, TX (USA)
General Comment:
The registration logistics is smooth and simple. But if you scan a wrong item, you would extra assistance and time to remove mistakes. For example, when I scanned an item twice by mistake and wanted to delete it, then the registration told me that only assistants can delete it. Then I waited several minutes for the assistance and continue my checkout. It frustrated me to because of wasting much time on the registration.
Moreover, the receipt printer is hard to find and easy to ignore it. The receipt printer is located in the white frame. It is around the lap height of an adult. There is no obvious reminder on the screen to tell where to get a receipt with only the voice reminder ‘Don’t forget the receipt’.
The workflow violated the truth: people usually rush to leave after registration. Based on UCSD (User-Centered System Design principles), the desired design machine emphasized that designers should understand their cognitive behaviors, attitudes, and the characteristics of their work tasks. So it needs a really noticeable reminder to attract customers’ attention.
Redesign:
By adding a reminder on the screen or put an obvious sign on the desk, it will enhance customers’ noticing opportunities of the receipts.
