How to A/B Test Your Game on Yandex Games Console.
In the expansive realm of online gaming on the web, success often hinges on the appeal of a captivating game cover and an enticing icon. These creative elements serve as the initial gateway for players, laying the foundation for their immersive journey into the game world. But how can game developers ensure they’ve struck the perfect chord to resonate with their audience?
A/B testing for icons and covers — a game-changer in the realm of web browser games.
Picture this: your game’s icon and cover are the protagonists of a grand experiment, each vying for the spotlight to captivate the masses. Through A/B testing, developers can embark on a quest to determine which combination of visuals will attract more traffic to their game.
The process is both simple and profound.
By splitting players into two groups, each exposed to a different set of visuals, developers can gauge the effectiveness of their creative choices. As players navigate through the game catalog, they unknowingly become participants in a silent showdown between the control group and the test group.
With just a few clicks in the Yandex Games Console, developers can unleash the potential of A/B testing. Here’s a step-by-step guide illustrating how to use it:
- Prepare Promo Materials: Craft a new icon and cover meticulously tailored to captivate your audience.
- Create a Request: Navigate to the A/B test tab in the Yandex Games Console and initiate your request.
- Upload Files and Submit for Moderation: Introduce your creations and start monitoring data for insights into player behavior.
Metrics colored in shades of gray reveal neutrality, while hues of green signal a triumph, and shades of red a setback.
As the days pass and the data accumulates, a narrative begins to unfold. Metrics colored in shades of gray reveal neutrality, while hues of green signal a triumph, and shades of red a setback. With this knowledge in hand, developers can make informed decisions, either adopting the winning combination or adjusting their strategy promptly if needed.
In the ever-evolving landscape of web browser games, the importance of A/B testing cannot be overstated. It’s not just about icons and covers; it’s about forging connections with players based on their instant feedback and data. So, let your game’s creativity shine, and let A/B testing be your compass on the quest for greatness. After all, in the world of gaming, every pixel counts, and every click tells a story.
As always, for more details on running A/B testing on the Yandex Games Console, visit our official documentation page.
Dive deeper into A/B experimentation for further game optimization.
In addition to testing game icons and banners, we’ve recently introduced a new feature allowing developers to conduct more sophisticated A/B experiments with their game builds without requiring re-uploads or additional moderation processes. However, that’s a story for another article. Meanwhile, for those seeking deeper insights beyond creative testing, our detailed documentation on A/B experiments is available here.
