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The context renaissance: How machine learning is making ads smarter without cookies

The context renaissance: How machine learning is making ads smarter without cookies

Contextual targeting helps advertisers and publishers effectively target the right audience in a cookieless world. Here we explain how.
Go to the profile of Madeleine Chill Gabay
Madeleine Chill Gabay
Screenshots are the new Clicks: apps can turn moments of interest into user actions

Screenshots are the new Clicks: apps can turn moments of interest into user actions

We often ignore screenshots as a user behavior, but they can be a goldmine for improving engagement, retention, and even growing revenue.
Go to the profile of Sergey Lisitsyn
Sergey Lisitsyn
Retail Media: Deсoding the next big thing in digital advertising

Retail Media: Deсoding the next big thing in digital advertising

I reveal what is Retail Media, why it is on the rise, how advertisers, retailer and consumers can use Retail media, and more.
Go to the profile of Evgenii Pavlov
Evgenii Pavlov
“Let’s show them an ad in an ad, in another ad” — Gökhan Üzmez on the future of game monetization

“Let’s show them an ad in an ad, in another ad” — Gökhan Üzmez on the future of game monetization

Polina Invzhevatova from Yango App Analytics interviews Gökhan Üzmez, a Game Tech professional and a top voice in the gaming industry.
Go to the profile of Business Beat by Yango
Business Beat by Yango
Go to the profile of Sergej Loiter
Sergej Loiter

Five trends that will shape the AI and AdTech landscape in 2025

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