The context renaissance: How machine learning is making ads smarter without cookiesContextual targeting helps advertisers and publishers effectively target the right audience in a cookieless world. Here we explain how.Madeleine Chill Gabay·Added Jun 19·4 min readMadeleine Chill Gabay·Added Jun 19·4 min read
Screenshots are the new Clicks: apps can turn moments of interest into user actionsWe often ignore screenshots as a user behavior, but they can be a goldmine for improving engagement, retention, and even growing revenue.Sergey Lisitsyn·Added Jun 3·6 min readSergey Lisitsyn·Added Jun 3·6 min read
Retail Media: Deсoding the next big thing in digital advertisingI reveal what is Retail Media, why it is on the rise, how advertisers, retailer and consumers can use Retail media, and more.Evgenii Pavlov·Added Apr 29·5 min readEvgenii Pavlov·Added Apr 29·5 min read
“Let’s show them an ad in an ad, in another ad” — Gökhan Üzmez on the future of game monetizationPolina Invzhevatova from Yango App Analytics interviews Gökhan Üzmez, a Game Tech professional and a top voice in the gaming industry.Business Beat by Yango Group·Added Apr 9·6 min readBusiness Beat by Yango Group·Added Apr 9·6 min read
The top AdTech trends of 2025From hybrid monetization to annoying pop-ups, I talked to Sergey Lisitsyn, Director of Mobile Products and Data about what’s coming in…Mira Weiser·Added Jan 31·5 min readMira Weiser·Added Jan 31·5 min read
Five trends that will shape the AI and AdTech landscape in 2025Some AI projects will be practical, some will be shut down, but I clearly see the rising politicization of technology.Sergej Loiter·Added Dec 23, 2024·4 min readSergej Loiter·Added Dec 23, 2024·4 min read
