How to Grab Your Audience’s Attention to Your Events
A good event marketing strategy can surely help you increase the audience for your events and reach your event objectives. Although there are some proven methods to promote your events, an amalgamation of multiple strategies and platforms can do wonders for your upcoming events.
Here we bring you some minor aspects that you can leverage to market your event and reap its benefits.
1. Choosing the right and an interesting venue
Choosing an exciting venue should be a primary factor of consideration while organizing any event. Check out venues that offer much more than just the look of the venue and places that can host memorable events for your attendees to cherish. Make sure the venue is well located for the audience to commute to. Also, ensure that the venue can accommodate your target number of attendees and that it provides all the basic amenities.
2. Maintain exclusivity
This will create a sense of exclusivity and make your guests feel special at your event. We suggest you use our Invite-Only access codes feature that will leave out the freeloaders from invading your special occasion. You can also use the following to bring the exclusivity aspect by including certain phrases in your marketing and messaging that read “Exclusive for invitees only”.
Exclusive events also bring in the factor of safety for your event since there will be a limited number of people at the event thereby, easing the social distancing norms.
3. Create Budget-Friendly Packages
Now that people are venturing out post the vaccination launch, they expect the best returns for their money and what better way to provide them the same than offering some discounts and group packages friendly on the pocket. With our all-inclusive event ticketing platform, you can create multiple ticket types and group discounts to provide your audience with the best options that meets their needs.
You can use different types of discounts a week prior to your event. Building a sense of urgency through last-minute discount emails or social media posts will have you sell out your event in no time. We also have a special COVID Recovery Offer to help you get that head start and improve your cash flow.
4. Sell event tickets online
An event ticketing platform allows for the coordination of events and activities as a functional event platform, covering aspects such as registration, event creation, event page customization and management on a single unified GUI. The advantages of its services are extremely user-friendly. You can save loads of time without burning a hole in your pocket with the easy-to-use capabilities and design. It is designed to be suited for and is ideal for all sorts of events, from festivals to presentations.
Yapsody offers its full range of functionality for all presenters and is ideal for event presenters/venues of any kind and scale. All features with the app are free of charge and includes a very reasonably priced ticketing fee.
Utilizing an online ticketing platform will only boost your event’s exposure and make it much simpler for your potential attendees to find the event that they are interested in.
5. Maximize Sales with Ticket Tiers
The flexibility event ticketing platforms will enable you to steer through and gain complete access over granular details such as performance timings, number of tickets and various sessions in a jiffy. The comprehensive set of features that are integrated within ticketing platforms in the market today won’t make it feel like a task anymore.
When you categorize your ticketing based on seating or performances, it drastically enhances the chances of attracting more audience. Features like Inventory management helps to create multiple ticket types, holds for sections and also reserve tickets for your special guests and VIPs. Set up any number of ticket types and categorize them based on specific sections, show timings, restrictions, and audience type.
6. Social Media Promotions
With virtual events reaching an all-time record high in the past year, it is only safe to assume that the audiences are looking for such events from the comfort from the homes and what better way to promote them than give them something to ponder about while they scroll through their social media feeds. Online engagement rates are also at an all-time high during the COVID era, and this makes it absolutely imperative that you do not miss out on this opportunity.
7. Check for Influencers
Influencers need not always be the sassy teens you see on Instagram. Your event venue for example might be a popular one with a strong social media and market reach. Tie up with your event venue for promotion campaigns to get that extra reach.
Also, if your event has a special guest/celebrity, you could coordinate with your guest and create posts on social media or go on a live session with them for a pre-event teaser sort of stream. These steps definitely have the potential to tap into the audience space that may not have been reachable via other methods.
So there we go. The above 7 points are crucial to any event marketing strategy and are a must for youtube to maximize your eventing goals and objectives. Our Marketing Services Suite will help enhance your marketing efforts and assist you to reach the right audiences ultimately helping you grow your revenue and save additional marketing costs at the same time. Schedule a discussion with our subject matter experts to boost your event marketing efforts and stay ahead of the curve.
About Yapsody
We are a premium event ticketing platform for global hospitality enterprises and event presenters who prefer a robust yet cost-effective solution for all their ticketing needs like selling event tickets online.
