Yard Couch
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Yard Couch

The Paradox of Constructing an Authentic Online Personality and Chasing Success as a Content Creator

YouTube’s biggest stars offer insight into the mental toll of making yourself into a brand.

Photo by Camila Quintero Franco on Unsplash

Ah, YouTube. We watch more than a billion hours of content on it every day, and if that seems outrageous, remember that over 500 hours of

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