What’s in a Name? Improving Company Page Links on LinkedIn Website
How LinkedIn’s inert company names waste discovery opportunities
Ease of accessing company information is critical for networking and recruitment opportunities on professional platforms like LinkedIn.
However, the user experience may have room for improvement in enabling direct connections, especially when it comes to connecting people with companies. Here’s an example.
Short Overview
When viewing someone’s profile showing an open role, clicking the company name leads back to their experience section rather than to the company page. Users lose time re-searching names they already viewed.
By linking company names to destination sites and pages, the website can better showcase LinkedIn’s core value in facilitating professional connections.
Detailed Overview
On LinkedIn profiles, company names appear twice — near the bio and in the experience section. The first instance navigates users to the latter.
Ideally, one instance should directly link to the company page on LinkedIn to better connect users with organizations and open roles.
After all, the app is about connecting people with recruiters and companies that are recruiting. Instead of manually searching for the company, I’d like to visit the company page automatically.
Case in point:
I came across Dingle’s profile and I saw he’s hiring, so I clicked on his profile.
There, I see his company:
I click on it and I’m taken to the experience section:
Here, Paragon DCX is not clickable. So, I manually search for the company, confirm it’s the same one, click on the jobs tab and then figure out, okay, these are the roles they’re hiring for.
This wastes a user’s time and makes the discovery process cumbersome and lengthy.
