Neither Red Nor Blue

Expanding interpretations of design fiction

I found Hans Hollein’s Architekurpille very intriguing. It is a very open-ended design fiction experiment where the audience is seemingly encouraged to partake in a perception altering pill.

Hans Hollein’s Architecture Pill, 1967 [1]

This project reminded me of the Matrix. The choice of red pill (a bitter pill to swallow) or blue pill (blissful ignorance) is very effective within the construct of the Matrix universe. Architekurpille encourages us to explore design through the construct of simulated reality.

The very act of willful choice makes you the architect?

References

[1] https://www.philipsteadman.com/blog/the-architecture-pill-by-eva-branscome/