What we can learn from Mama Liu’s Food Truck Menu
Formula she used: (What the item is) + (Why you should care) + (A strong call to action)
Results and Benefits:
- She sells a lot of Pork Chop rice and Stinky Tofu (Her bread and butter, probably the simplest and cheapest for her to produce. I don’t have the #’s but just check out her yelp pictures and you’ll see the majority of her customers choose pork chop rice or stinky tofu.
Mama Liu’s Food Truck Yelp Page
- Shorten the wait time for her customers (Food truck lines are long and it’s always tough for people to decide on what they want)
- Credibility (She’s seen as the specialist in Pork Chop Rice/Stinky Tofu when people share all these pictures on Social Media)
Takeaway: This formula not only applies to physical stores but online e-commerce websites as well. Can you see how this simple formula can help your business grow?
Originally published at reallifeux.net on October 21, 2015.