How constraints can inspire creative thinking

Adding limitations helps uncover new solutions

Peter Cho
Peter Cho
Feb 5 · 8 min read

You’re brainstorming new projects at work or developing a plot line for your screenplay. But the ideas aren’t coming, and you feel stuck. The well-worn phrase, “Think outside the box,” torments you. What does it mean? Your intuition tells you that to get out of the “box” that confines your creativity, you need to free your mind and imagine anything is possible.