To change something, measure it first
This quote from Ev Williams is very perceptive: many of the great businesses of the next decade will be about making information about our behaviours more visible. And the behaviours that matter most will be the ones we do as a matter of course already. The fitbit is interesting. It contains a 3D motion sensor, much like the ones found in the Nintendo Wii. It senses your motion in three dimensions and converts this into information about your daily activities. The Ultra measures the intensity and duration of your physical activities: calories burned; steps taken; distance travelled; how long it took you to fall asleep; the number of times you woke up throughout the night; and how long you were actually asleep versus just lying in bed. They are brilliant. They are also easy to lose, put into the washing machine, and are very competitive as you can share your data with your friends and the rest of the world.
The above was an excerpt from Hiut Denim Co. — YearBook 2. We only printed 2000. They have all sold out. But you can get a free digital version of YearBook 1 when you sign up for our newsletter here.
