What is a Backlink? How to use backlink for your website?
Backlinking is one of the most important aspects of SEO. Before knowing why let’s get familiar with what is backlink. When your website or a page links to another page or website which is called backlink & it helps to get more organic traffic. Backlinks make a huge impact on a website’s ranking in search engine results. This is why they are considered very useful for improving a website’s SEO ranking.
Backlink
When crawler crawls your website, along with content it also checks for the links & gives ratings to the website accordingly. As per google webmaster guidelines, links & content on your website is most important part of the SEO. There are some backlink checker tools which you can use like Monitor Backlinks, Ahrefs or Majestic.
Here are some common terms related to backlinks that you should know:
- Link Juice
- No-Follow Link
- Do-Follow Link
- Linking Root Domains
- Low-Quality Links
- Internal Links
- Anchor Text
I’m not going to get into details of these terms in this post, though you can refer what important terms you should know about backlinking for details.
Using the right strategy and with the proper online marketing plan, you can do it well. Here are some tips you should follow to get good backlinks to your website.
1. Write best articles
This is the best and simplest way to get backlinks for your blog. You have to make some great blog post and articles that have great potential for getting backlinks from other websites as references. Users have to know about your website clearly through the article and take some backlink on your blog post.
2. Using broken link building method
I love the broken-link building method because it works perfectly to create one-way backlinks perfectly on your website.
Now a day many people are follow broken link strategy, it’s a really good off-page SEO technique. some of the tools you’ll need to use the strategies, like Google alerts, cognitiveSEO, link checker.
So, to use the broken-link method, first find relevant websites in your niche that have resource pages.
3. Write some guest articles
Guest blogging is the most effective way to reach new audiences on redirect your website. By publishing articles on other popular websites, you’ll get your content in front of new readers and win more exposure. Sometimes, it’s not just about the backlink, but about increasing your online reputation and your social media followers. ultimately it helps you to the great relationship and increases your audience.
4. Spy on your competitors
If you are serious about your SEO strategy, it is a mandatory to know about your main competitor’s online marketing strategy, link building strategy, as well as content marketing method. Subscribe to their email newsletters or follow them on social media. Another smart way to catch up with their new content is to create a Google alert for the keyword strategy.
One of my favorite tool to spy your competitors’ backlinks is Monitor Backlinks. It allows you to add your four most important competitors. From then on, you get a weekly report containing all the new links they have earned.
5. Build internal links
Internal links are a key factor for running a successful blog. They are passing link juice, and you can use your anchor texts on your blog. With a good internal linking structure, you can help users easily hold on your website and increase the overall user experience.
There are tools that can automatically create internal links on your blog. If you can write a guest post then always link to your social media accounts in the author section, to get more followers and engagement.
7. Start commenting
Comments are an excellent, easy, and free way to get backlinks. Start commenting on blogs, posts, best article and social media like give an answer on Quora.
The latest news has suggested that no-follow links don’t matter all that much, but start commenting on any blog, and you will surely benefit from some good link juice. Commenting helps you to get solid one-way backlinks as well as more traffic and better search engine visibility.
Conclusion
You can use these mention backlink analysis tools to assess your backlinks, but also to build backlinks by searching for opportunities in your competitors’ backlinks list.
In this post, I hope you understand what is backlinks, and some essential tips to help to grow your online business.
Thanks for reading!
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