Make Your Faith Attractive.

Yellowbox Creative
Yellowbox Creative
Published in
3 min readJun 26, 2019

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VOUS Conference Recap

“It’s not just what you say, it’s how you say it.”

At Yellowbox, helping creativity thrive in your local church is what we are all about. That’s why we found the 2019 Vous Conference a refreshing experience for our staff as we connected with new friends and were reminded about developing creativity in the local church. Here are four things we learned and want you to use in developing your church team.

  1. Unity ≠ Uniformity

Continuity brings unity but unity does not mean uniformity. Continuity is, ultimately, ownership of your brand. And true ownership of your brand means it’s saturated throughout your (visually, culturally, on stage or off). When push comes to shove, you rally around the one thing that brought you there in the first place.

It’s like the difference between a line and a circle. Uniformity is a line. It gets everyone there, but there are consequences for getting out of line and not everyone has a clear view. Unity brings everyone into a circle — encouraging conversation and collaboration.

  1. Creativity is the vehicle to culture.

We want to use the power of creativity to reach the culture through our gifts. Why? Because that’s one of the vehicles God calls us to use for influencing our culture. If creativity is a vehicle, you and I (as creatives) are driving with the intention to develop creativity in our local churches. This kind of creativity is meant to clearly present the heart of the church with interest.

  1. Leadership should remind, encourage and push.

Rich Wilkerson Jr., lead pastor of Vous Church, rarely told his creative team what to do. Instead, he reminded them what God asks of them and how God thinks of them. In fact, Rich calls himself the CRO (Chief Reminding Officer) not their CEO. He did not pull back the reins during creative meetings; he pushed his team to keep going by encouraging them to focus on the greater goal.

As leaders, pushing doesn’t mean “do more fo me.” It means “do more because God has equipped you to work hard for His kingdom and I want to support you there!”

  1. No local church is perfect.

It can be easy to play the comparison game with churches based on social media. Let’s be honest: social media can’t give you the full experience of any church. Don’t put your faith in what you see on social media, put your faith in who God is and where He calls you to be. God calls imperfect people to follow His perfect Son, Jesus.

We are all waiting for the day that Jesus will come and make all things new. Until then, let’s strive to kill the acts of comparing local churches on social media and work hard and be faithful where we are.

The content of this article is featured in an episode of the Yellowbox Creative Podcast, currently available through the following outlets:

iTunes, Spotify, Google Play, Stitcher, Buzzsprout

If you found this article informative and helpful, please share! And don’t forget to keep a lookout for incoming resources for churches and ministries from Yellowbox Creative.

Do you need help:
(1) Launching a church plant?
(2) Designing your church series?
(3) Nurturing a creative community?

At Yellowbox, we empower churches and ministries with the tools, coaching and resources they need to reach real people. With that creative support, church outreach is no longer intrusive — it becomes a catalyst for community.

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Yellowbox Creative
Yellowbox Creative

We help churches and ministries launch strong, grow deep and tell stories that engage and inspire.