All About Apps: Apple’s New App Store and a Global Picture of Mobile Game Growth
Everything you need to know about the App Store’s makeover and the latest industry trends
Aggressive smartphone penetration led to growth in global app installs, and the app market is soaring as consumers migrate more of their lives to mobile.
Apple’s App Store was introduced in 2008, opening the door to endless opportunities for both iOS users and developers worldwide. Now it is finally getting a makeover, and we can’t be more excited about it. This fall, Apple will roll out a completely new look and feel to the store, which it introduced at this year’s WWDC.

yellowHEAD’s ASO experts shared their initial impressions and thoughts on everything new Apple has announced, from a new dynamic storefront with tabs breakdown to what does it take to get featured in the App Store. Read the full article to stay up-to-date.
We strongly encourage developers to start planning and preparing their apps to make the most out of these changes. The current pace of change demands mobile developers, publishers and marketers to think on their feet and adjust their strategy correspondingly. This not only concerns the new updates in the Apple and Google app stores, but also the changes in consumer behavior, technology and specific markets that should be kept on the radar.

If you’re in the mobile game business, you probably know that gaming is the leader in both installs and revenues in the app market. Worldwide mobile game revenue accounted for $40.6 billion in 2016 alone. Get a global picture overlook of the mobile game market with a country zoom in our latest articles covering industry trends in the U.S., China and India, as well as Japan, Brazil and Russia.

