The Secret Formula of Effective Facebook Ads
All you need to know about ad management, top-performing creatives and successful app retargeting.
Facebook is one of the most powerful and efficient user acquisition channels that gives all the tools you need for successful performance of your mobile install ads. It is how you use those tools that impact the results your ads deliver.
Anyone who has ever laid eyes on Facebook marketing has probably asked himself/herself the following question: “Which tool should I use to manage my Facebook and Instagram campaigns?” Getting outstanding results from Facebook ads starts with knowing everything about Facebook ad management tools: Ads Manager and Power Editor.

Our Facebook experts made it easier for you to learn the essentials of both in order to help you make the right decision about which tool to use. Get clear and organized information in the full article on our blog.
According to Facebook, 50% of a campaign’s success relies on creative. Whether it’s a static image, carousel or 360 video, it serves one single purpose — to deliver results. The design skills of your creative team are important and this is the place to show them off, but no matter how talented and skillful your team is — it’s the performance of their creative that they will be measured against.

yellowHEAD’s in-house design team shares 15 valuable questions to ask yourself when the “creative isn’t working” and your Facebook ad is not delivering the expected result. Read the full article with a detailed list of questions to help you improve your creative.
So, your campaign is up and running, and your creative is delivering the results you need. Congrats! However, your user acquisition success formula is missing one more important component — Retargeting Strategy.

Driving quality users, of course, is very important. But more and more marketers are putting as much effort into retargeting as into new installs to encourage users to return to an app, boost engagement and ultimately convert them into frequent buyers. Learn about the essentials of successful mobile app retargeting from our Facebook experts.

