Tips for Effective Video Campaigns and YouTube SEO
Actionable insights to promote your brand or product with video ads

In the age of enormous digital video consumption, it is not surprising that advertisers are turning to video ads. Video accounts for 50% of all app install spend and for 30% of all digital ad spend.
Video campaigns are delivering exceptional results and this drives ad spend growth. Video ads are perfect for mobile apps, especially games, as they allow to showcase the product in action without forcing the install.
So it’s a win-win combination for the advertiser and the user. When the latter is engaged with the video ad, the chances of retaining this user after he installs the app increase. And that is what app developers are looking for: a quality user. Take a closer look at video campaigns’ potential on different advertising platforms with top tips from yellowHEAD’s UA experts.
We believe effective user acquisition goes hand in hand with leveraging the power of organic channels. And when we talk about videos — the first thing that comes to mind is YouTube. It’s the 2nd largest online search engine after Google, and the largest video content platform with one billion hours of video watched a day! That’s a huge number. Very often, companies, including app developers, miss the marketing opportunity that YouTube offers. Creating and uploading video marketing content is not enough. There are certain techniques that need to be applied in order for the video to be discovered.
Read the full article from our SEO experts on how to optimize the watch time, best practices of leveraging trending topics, secrets to crafting video descriptions and more.

