NFT.London Conference Taps YellowHeart for NFT Ticketing to Deliver New Value to Attendees

Josh Katz
YellowHeart
Published in
3 min readAug 31, 2022

The leading NFT marketplace will issue verifiable, secure, and dynamic NFT tickets for the conference

NEW YORK, August 31, 2022 YellowHeart, the NFT marketplace for ticketing, music, and memberships, which accepts both crypto and credit card payments, today announces that it will be the official NFT ticketing partner of the upcoming NFT.London conference on November 3 and 4, hosted by NFT.NYC.

“Since our first event in 2019, NFT.NYC has been committed to enhancing the attendee experience with NFTs. We’re now excited to offer the community NFT tickets for our first NFT.London conference in partnership with YellowHeart,” said Cameron Bale, Co-Founder of NFT.NYC. “NFT.London is a showcase of the most innovative brands and projects in the NFT ecosystem, and we’re pleased to work closely with YellowHeart, who have been a part of the community for so long.”

To highlight community talent and create additional value for attendees, NFT.London has partnered with local UK artists, providing each attendee with a secure, verifiable and collectible NFT ticket, featuring 1 of 20 selected artworks.

VIP tickets will feature works from acclaimed digital artist, XCOPY, a pseudonymous persona who has revealed himself to be based in London. XCOPY’s iconic works have earned him a place as a top seller, and pinned his name alongside the short list of what are considered the “blue-chip” artists of the NFT community.

NFT.London is focused on making the event welcoming for those new to the NFT space, too, and selected YellowHeart based on its accessibility and ease of use. Individuals can purchase their General Admission or VIP NFT tickets using either credit card or crypto, directly from YellowHeart’s website or mobile wallet, where they can be easily scanned and grant admission to the event.

Crypto natives alike, can complete the entire purchase journey and redeem their NFT tickets using the market’s most widely adopted crypto wallets.

Extending beyond the ticket, YellowHeart’s newly introduced “My Assets page,” now enables attendees to physically redeem their NFTs, stream any associated media, and perform other everyday blockchain actions in a seamless end-to-end experience.

YellowHeart has already rolled out NFT tickets for large-scale events with the biggest hospitality companies in the world, including MGM Resorts, Tao Group Hospitality, and more.

NFT.London tickets are available now on YellowHeart’s marketplace, and via YellowHeart’s mobile wallet, available on Google Play or the Apple App Store.

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For more information, please contact:

Katie Garry

Director of PR, YellowHeart

katie@yellowheart.io

About YellowHeart

Founded in 2017, YellowHeart is the leading Web3 marketplace for ticketing, music and memberships, which accepts both crypto and credit card payments. Powered by distributed ledger technology, YellowHeart’s platform was designed to help the larger industry graduate to the next phase of ticketing, giving control back to artists and fans. YellowHeart is one of the earliest adopters of blockchain ticketing and music, having released the first-ever NFT tickets and NFT album with Kings of Leon in 2021. Tao Group Hospitality, MGM Resorts, Maroon 5, Julian Lennon, and ZHU are just a few of the globally recognized artists and brands YellowHeart works with.

About NFT.London

Since its inaugural event in February 2019, NFT.NYC, dubbed “The Super Bowl of NFTs”, has been the leading NFT industry event, bringing together tens of thousands of guests from around the world and giving a voice to the growing NFT community. NFT.London, held at the QEII Centre, will welcome fresh ideas and NFT thought leadership from the UK and Europe, with confirmed speakers including Aidan Connor, Chief Technology Officer at Asprey London, Daniela Henao Moreno, COO and Co-Founder of Defy Trends, and Dan Hyde, Professor of HCR Law.

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