YGG Enters The Rabbit Hole by Partnering with AMGI’s Flagship NFT Project, My Pet Hooligan

YGG goes down the rabbit hole by partnering with My Pet Hooligan (MPH), the flagship NFT project of AMGI Studios, a creative Web3 entertainment company with deep experience in animation and gaming.

Built in Unreal Engine 5, My Pet Hooligan is a PvP game that takes place in its proprietary Metaverse, The Rabbit Hole, featuring unique, Grand Theft Auto (GTA) and Zootopia-inspired 3D characters that are poised to defend Web3 from the corporate overlord, Metazuckbot.

YGG acquired US$250,000 worth of KARROT token and US$250,000 worth of LITRON tokens under a YGG token swap. The tokens acquired will be used by the YGG community to participate in the game.

Aside from the support that YGG will provide for the project, the guild is also taking an advisory role as the AMGI team builds out gameplay and social structures within The Rabbit Hole ecosystem.

“Our partnership with Yield Guild Games is a monumental moment in the history of our project, and we look forward to what we can build together in the play-to-earn and Web3 gaming space,” said Colin Brady, Chief Creative Officer at AMGI Studios. “The My Pet Hooligan brand is a core piece of the AMGI Studios mission of onboarding new people into the Web3 ecosystem through community and IP integration.”

“AGMI Studios is bringing together a team of creatives who have demonstrated their ability to deliver a story-driven narrative with top-of-the-line production studios,” said Jeff Holmberg, Head of Asset Acquisition at YGG. “We are proud to have them as a partner and excited for our player community to have a great experience exploring the My Pet Hooligan Metaverse,” he added.

Players will need to own a My Pet Hooligan genesis NFT or any subsequent generation of the MPH NFT to participate in all the game modes that it offers. There will also be a free-to-play option with limited access to various game modes and play-to-earn opportunities.

The Rabbit Hole pairs fun animated characters with free and rebellious gameplay that will include multiple PvP and PvE game modes. Some of the early modules will include PvP gameplay such as faction turf wars and death matches, as well as PvE modes such as horde mode and exploration missions. The goal of the MPH team is to create in-game factions with inter-faction social structures to promote socially driven game scenarios.

There will be multiple play-to-earn elements in The Rabbit Hole. Each PvP and PvE mode will offer opportunities for players to be rewarded with tokens and scarce NFTs, all of which will be tradable in the in-game marketplace.

The fundamental utility token that will be used in the MPH ecosystem will be the KARROT token, but a series of additional soft currencies will be introduced in the game as well.

Currently, the My Pet Hooligan Genesis collection consists of seven different factions. Each faction has unique traits and abilities that are designed to promote both cooperation and competition among the factions, where each faction is organized in a structure similar to that of a mafia hierarchy.

These hierarchies incentivize players to climb the ranks, as they are able to complete faction missions and earn bounty rewards. From climbing up the ranks of their factions to creating allies and rivalries with other factions, these in-game social structures are designed to promote competitive, decision-driven gameplay.

With an emphasis on targeted workflows inside of the Unreal Engine, AMGI Studios is a high-caliber creative team composed of artists and creators from renowned studios such as Pixar, Disney and ILM.

AMGI Studios is bringing together an all-star team that has worked on several major projects. Brady, its Chief Creative Officer, is one of the first animators at Pixar and has worked on Pixar’s Toy Story 1 and 2, A Bug’s Life, Amazing Spider-Man, Game of Thrones, and many more. Kevin Mack, as The Rabbit Hole Project Lead, is a VR and Unreal Engine Developer, having worked with top studios such as Amazon Studios. With his deep experience in gameplay and Unreal engineering, he brings an innovative, creative approach to the building of The Rabbit Hole. MPH also established a strategic partnership with Delphi Digital and BITKRAFT.

Over the years, AMGI has developed a series of cutting-edge animation approaches and technologies that will serve as fundamental infrastructure for the expansion of Web3.

AMGI Studios is also behind the animation app Immi, which creates animations using the user’s facial expressions and combines real-time animation and augmented reality to bring wildly imaginative characters to life. Immi is available on the Apple App Store.

For more information about My Pet Hooligans, check out their whitepaper, website, Discord, and Twitter.

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